Vanity Fair was an American society magazine published from 1913 to 1936. It was highly successful until the Great Depression led to it becoming unprofitable, and it was merged into Vogue in 1936.
Condé Nast began his empire by purchasing the men’s fashion magazine Dress. He renamed the magazine Dress and Vanity Fair and published four issues in 1913. He is said to have paid $3,000 for the right to use the title „Vanity Fair” in the United States, but it is unknown whether the right was granted by Vanity Fair or some other source. It was almost certainly the magazine called The Standard and Vanity Fair, the only periodical printed for the playgoer and player, published weekly by the „Standard and Vanity Fair Company, Inc”, whose president was Harry Mountford, also General Director of the White Rats theatrical union.
After a short period of inactivity, the magazine was relaunched in 1914 as Vanity Fair.